Third Film Poster (Final)

This is my third edit of my film poster, the first I decided was completely unprofessional and would not get the audience that I wanted or even an audience at all, the second poster I made was much more developed and I became much more pleased with however it was still lacking something. Therefore, I spoke to my teacher and she said to include the 'alter ego/clone' into the film poster due to the fact that this is a massive part to my narrative and short film as a whole. So I added the same picture onto the second film poster I made and reduced the opacity of the image so that it would look more faded and ghost like, as the second persona isn't real and is only a figure of his imagination so it would make more sense to have a ghost like copy then just a smaller image of himself otherwise the audience will just get confused by the film poster and may result in lack of an audience. I decided to keep the same picture of the main character and to not use another because I think that this image gives off the message that I want it to, to my audience that the character is both confused as well as scared. I also decided to keep the typography of the film title and slogan due to it is different and unique compared to other posters due to I downloaded it from 'dafont.com' instead of just sticking to using just Photoshop fonts. However it still gives off the eerie feel to the poster that I wanted it too and well as the writing also presents that the character has no escape due to all the letters are trapped and connected to one another by the outside shadow of the text. I also kept the credits in the same font/typography as it gives off the professional look to my poster as it is the typical font used on every film poster.

Third Edit - Isolation

After a screen of verbal feedback from my class/teacher I received a lot of positive comments as well as areas to improve:

• Cut some of the shots where he is waking up/walking down the stairs.
• Cut the shot where he says "don't we look alike" as it takes away the seriousness of the film.
• The typography fits in well with the style i'm trying to create.
• The editing choice to mix the flashbacks/dream has a positive effect and made the audience understand the narrative well.
• Composition of the shots are stylish.
• I have a range of filming techniques that have been used effectively. 
• The audio creates a more suspense atmosphere.

Techniques and Further Research From Audience Feedback

When receiving feedback from my class on my short film, one individual picked up on the hand held camera action that happened within it and that it reminded them of when they watched Cloverfield. I then decided it would be a good idea to look into the film as it may benefit my short film, so therefore I researched into the trailer. I realised that the way they used the handheld camera within the film or what was used in the trailer, was in the same technique that I wanted mine to benefit the audience, to show the persona's panic within the situation that they are put in, as well as in a sense it breaks the fourth wall and engages the audience to a higher level as the audience then feel as if they are part of the situation or they are watching over a real life event therefore they are going to engage into the film to a more serious level and more than likely will be engaged until the end of the film as they will be curious to what happens to the persona that hopefully I hook them onto.

As well as the idea of the alter ego/clones reminded them of the film 'Moon' as the film is based on an astronaut that goes up to space however as he progresses throughout his mission he begins to find clones of himself. As he asks the machine which has been looking after him throughout the mission why there is a clone of him the machine responds by telling him it must be a figure of his imagination which is what I was trying to achieve in my short film, that the person hallucinates an alter ego/clone of himself. As well as the more clones that he finds the more he begins to panic and become confused within the storyline, which is what happens in my narrative however they are alive every time my persona see's himself however every time he begins somewhere new, he begins to get closer to himself so that he can try and find out what is going on and why the other version of himself exists however it is only part of his schizophrenia/paranoia.

The techniques I used throughout my short film which made it effective and how I wanted it to be was to confuse the audience by using amateur handheld shots then to professional, film like shots which then creates intensity within the narrative. I then used the lighting/effects to create a flickering/jittering effect to create tension and suspense as well as the intense sound effects which are used in many other films to build up the audience for a big thing that is about to happen in the narrative.

Survey analysis: Feedback from class

 The first question I asked my audience was their age due to the fact my short film has a certain target audience. This meant that I would need to ask people around my target audience to evaluate it, my results came out how I wanted them too as I based my target audience around young adults and 80% of my survey was filled out by 18-24 year olds which I would classify as young adults.

The second question I asked was what would they rate my short film out of 5 due to the fact I wanted an honest answer from what people thought and got from my film. Therefore, I put a 1-5 rating with an explanation so that my audience within my class could give an accurate response to their opinion of my film.

I asked my audience what they would classify my short film as, due to the fact i thought that it would be beneficial to see what other people would classify my film as and whether or not it does fit into the boundaries of the genre that I want my short film to fit in.

Finally I then asked whether or not they understood the narrative as I can understand that it can be hard for some people to understand it. The majority of people said that they understood the narrative however it lacked depth therefore I need to add some more depth to it by making the storyline more clear and more engaging to the audience.